Hotel Social Media Marketing Services - Hudson & Leonard | Miami

The main priority - to stand out

In highly saturated markets like the hospitality industry and especially in luxury hotels, it’s extremely important to ensure that your properties’ digital presence stands out across social media platforms to establish greater brand awareness amongst your existing audience and target audiences. Strategically engaging video content and striking photography paired with your brand’s story can increase engagement and loyalty, growing your audience and increasing bookings.

Social media auditing

Effective social media marketing strategies are only as strong as the social media channels utilized to execute them. When our team performs a social media audit, we identify all active social media accounts and provide insights on their performances. Once we have this information we are able to revert resources from low performing channels and put them into high performing channels with proven results.

Social media strategy

In a time where multiple social media platforms (Twitter, Facebook, Instagram, YouTube) are dominating the playing field, it’s important to develop a cohesive social media strategy that captures an audience from each to achieve maximum reach for your business that leads to increased bookings. The foundation of a strong social strategy is maintaining an engaging online presence through a consistent posting and campaign schedule.

Content production

Our in-house creative team understands the impact of utilizing rich photography and video media to create moments and tell brand stories that resonate with target audiences, influencing brand loyalty. We also specialize in creating content that supports sales campaigns and paid advertising to generate more bookings for your property.

Social media advertising

For social media advertising, our strategy team first analyzes data obtained from a social media audit to select the most appropriate social media platform for placement. In tandem, our creative team creates engaging copy paired with striking photography and video media to curate effective and successful campaigns that drive traffic to your hotel website, increasing bookings.

Social media management

As part of our social media management services, our team takes command of all brand social media channels and creates a posting calendar that is shared with our clients for advance approval of all posts. We also take the lead on community management, responding to direct messages, comments, and story replies.

Social media analytics & reporting

Our reporting process is designed to keep you in the know every step of the way. Our team shares easily digestible reports on campaign performance, website traffic, post engagement, account growth and advertising clicks and conversions. All of which help us make informed decisions on how best to continue promoting your brand.

Request a complimentary consultation and more
information about our experiences, rates, and services.

Request a complimentary consultation and more information about our experiences, rates, and services.